Bridgestone Sponsors Ecopia Tyres for the Malaysian Team in World Solar Challenge 2015 Oct 16, 2015

Selangor, Malaysia (16th October 2015) – As the purveyor of environmental technologies and innovations, Bridgestone is adamant in its long-term commitment towards the realisation of a safe and sustainable society.


Bridgestone Corporation, as the title sponsor for the second year, continues to lend its support to the World Solar Challenge 2015 (WSC 2015). The biennial solar-powered car race, now in the 13th season, is an extreme endurance competition and the premier forum for electric vehicle technology that aims to promote innovative and sustainable practices in modern motoring.


The race will take place from 18th - 25th October and cover over 3,000km from Darwin in the Northern Territory to Adelaide in South Australia. There are three classes available – ‘Adventure Class’ for pre-2015 event vehicles; ‘Cruiser Class’ designed for practicality; and the elite ‘Challenger Class’  where participants will compete to finish the race in the fastest time.


Locally, Bridgestone pledged its support to the Malaysian team, Eco Photon with a sponsorship of 12 ECOPIA tyres with “ologic” technology. Eco-Photon, the sole Malaysian team in the competition is represented by 26 members from University Technology MARA (UiTM). The team members are optimistic in meeting the endurance challenge with their solar car codenamed “Stingray”, despite the team’s inaugural participation.


Through the WSC, Bridgestone seeks to promote its innovative ECOPIA tyre with “ologic” technology, whist encouraging innovation in technology to support sustainable practices.


The Bridgestone ECOPIA range of tyres is a prime example of the company’s pursuit and commitment to deliver products developed to reduce environmental impacts and save fuel. Bridgestone’s advanced ologic technology capitalizes on the synergies of a large diameter coupled with a narrow tread design. It also further enhances ECOPIA’s aerodynamics and rolling resistance, while ensuring outstanding grip in wet weather conditions.



Team Eco-Photon from University Technology MARA (UiTM) receives the sponsorship of ECOPIA tyres with “ologic” from Jo Takekawa, the Managing Director of Bridgestone Malaysia.



Eco-Photon’s solar car “Stingray” all ready for the World Solar Challenge 2015.

About Bridgestone

Bridgestone Corporation, headquartered in Tokyo, is the world's largest manufacturer of tyres and other rubber products. While tyre contributes significantly to Bridgestone Group’s sales worldwide, Bridgestone also manufactures industrial rubber and chemical products, sporting goods, and other diversified products.


Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. is an affiliate of Bridgestone Corporation. The company was set up in April 2000 with the aim of providing exceptional customer service and to introduce quality products for the benefit of Malaysian consumers. The company offers a wide range of tyres, tubes and flaps for passenger cars, 4X4s, light trucks, trucks & buses as well as industrial & agricultural vehicles and machinery.



About “ECOPIA with ologic”

“ECOPIA with ologic” is an original technology from Bridgestone aiming for the coexistence of superior fuel efficiency and safety by enlarging the diameter and narrowing the tread width.

The large diameter of the tyre controls the tension of the tread. This technology reduces approximately 30% of rolling resistance so it improves the fuel efficiency of the vehicle, and air resistance is reduced due to the narrowed tread width.

Furthermore, high grip performance on wet and dry surfaces is obtained by a long, grounding shape with an unique pattern and compound put together. The tyres equipped with these technologies are supplied as “ECOPIA EP500 ologic” for BMW i3, the revolutionary electric vehicle developed by the BMW group.

・Rolling resistance reduces by synergy of the narrowed tread width, large diameter and high belt tension by 30%

・Air resistance decreases with a narrowed tread width by 3.7%

・Wet grip performance improvement by 8%

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