Bridgestone has increased its Olympic support by becoming a Founding Partner of the Olympic Channel: a new, ground-breaking digital platform, where fans can experience the power of sport and the Olympic Movement all year round.
As a Founding Partner, Bridgestone will play a key role in its development and will work closely with the Olympic Channel team to put content in the hands of fans anytime, anywhere, and on any device.Initially, Bridgestone will serve as the presenting partner of the Olympic Channel’s “Against All Odds”, an eight-episode documentary series that demonstrates the embodiment of the Olympic spirit and follows eight athletes.
Each half-hour episode focuses on one athlete, offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals. The first three episodes are now online.
Against All Odds Episode 1: Enhamed
Enhamed is a swimmer from Spain. As he is visually impaired, people around him have been telling him that it is impossible, as there are limitations. However, Enhamed believes that potential is greater than what is normally believed or perceived.
Against All Odds Episode 2: Schuffenhauer
Bill had a trouble childhood. Due to his his grandmother’s influence, he went to school and participated in track and field. However, his dream as a track and field athlete ended with a bad ankle injury. Undeterred, Bill pushed on and eventually won a Silver Medal.
Against All Odds Episode 3: Tuwai
Jerry Tuwai grew up in a poor shanty in Fiji playing rugby with plastic bottles. He went on to win the first Olympic medal for his country.
Against All Odds Episode 4: Madjic
Despite four broken ribs and a punctured lung, the Slovenian Snow Queen overcame the pain to win cross-country skiing bronze in Vancouver.
Against All Odds Episode 5: Figueroa
After a serious injury derailed his previous medal hopes, Oscar Figueroa put in all on the mat with one final attempt for gold in Rio 2016.