Activities in Asia Pacific
  • Australia
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Taiwan
  • Thailand
Tyre Check Service for the Public

Bridgestone Asia Pacific Pte. Ltd.

To appeal to the public the importance of safe and eco-driving, Bridgestone Asia Pacific Pte. Ltd. conducted a tyre safety check activity at the parking area of Big Splash, a popular recreational spot located near the East Coast Park. During the checks, participating drivers were given tips about good tyre maintenance and correct tyre air pressure. Additionally, they also received promotional bags containing a tyre pressure and tread gauge, tyre safety booklets with MAKE CARS GREEN tips, and other souvenirs.

Tyre Safety Communication Activities

Bridgestone Sales (Thailand) Co., Ltd.

Events have been organized to communicate with car users and passengers about the importance of safety, as well as educate them with knowledge of correct tyre usage and maintenance through different kinds of activity depending on the target audience. The target groups are general car users, family, women, school bus drivers and students. Events have been done more than 200 times since 2003 at gas stations, department stores, hyper markets, tourist attractions, fun parks, express ways, residential areas, museums, education centers, schools and at Brigestone's Proving Ground etc. These activities have been conducted by Bridgestone Sales Thailand and sometimes in collaboration with the government and media.

Training Course on Safety Driving and Traffic Rules

Bridgestone Sales (Thailand) Co., Ltd.

In Thailand, Bridgestone conducts training courses on "Safety driving and Traffic rules" for new drivers. After participating in these training courses that are held in collaboration with the Land Transportation department, attendees would also be able to obtain their driving licenses after passing the driving test. Such training courses are conducted 6 times per year, nationwide in Thailand.

Road Safety and Defensive Driving Campaign

Bridgestone India Private Ltd.

For each of the last five years, Bridgestone India Pvt. Ltd. (BSID) has run a campaign to spread awareness about traffic rules and defensive driving techniques. The campaign seeks to prevent human casualties and reduce road mishaps by reinforcing road safety & defensive driving in the minds of high school students, college students, and younger BSID employees. Expert traffic trainers make the sessions interactive with presentations, videos clippings, and instant quizzes and drawing completions. At the end of each session participants receive traffic hand books and certificates of appreciation to thank them for making the effort to acquire or reabsorb knowledge and to share that knowledge with family, friends, and others. They also received reflective stickers to paste on their bicycles, a safeguard to reduce road accidents by making them more visible at night. More than 35,000 students were connected through this activity in 2012. Their participation has helped them to absorb safety culture and to observe on-road safety practices not only for themselves, but also for other persons and vehicles.

Tyre Safety Campaign

PT. Bridgestone Tire Indonesia

As a continual activity program, PT. Bridgestone Tire Indonesia conducts a Tyre Safety Campaign in Indonesia annually. In 2012, the event was once again held along the Cikampek Toll Road rest area at KM57, as well as in all Bridgestone Authorized Toko Model (TOKO) retail outlets. The targets of the activity were drivers who stopped and visited the rest area and retail outlets. Every car that came by had not only gotten their tyre checked and air refilled for free, they had also received useful information about the safety of tyre usage.

Assisting School Children in Crossing Roads Safely

PT. Bridgestone Tire Indonesia

In response to concerns about traffic safety particularly among the youth, and also the high number traffic accidents occuring among school children when crossing roads, PT. Bridgestone Tire Indonesia conducted an activity to assist school children in crossing roads in Karawang and Bekasi, Indonesia. The main targets of this activity were primary school children between the ages of 6 to 9 years old. Volunteers were employees from Bridgestone Indonesia Bekasi and Karawang who formed teams, coordinating in each area. Besides assisting the children in crossing the roads, the teams also re-emphasized to them about importance of the proper and safe ways to cross roads. These activities were held twice both in Karawang and Bekasi within the period of 2010.

Tyre Inspection Activities along Highway Rest Areas

Bridgestone Taiwan Co., Ltd.

In Taiwan, Bridgestone conducts Tyre Safety campaigns at highway rest areas to encourage drivers to inspect their tyres regularly. Such activities are conducted to increase the awareness of safety as well as to promote environmental friendliness through greener driving habits among drivers.

Street Smart Road Safety Program

Bridgestone Australia Ltd.

The Street Smart Road Safety program is targeted at young drivers to raise awareness of the risks that young drivers take and the consequences associated with those risks.
Bridgestone Australia Ltd. set up a driving simulator at the venue to highlight the increased risk of texting on mobile phones while driving. It is also stressed how important properly maintained tires are for on road safety.

Tyre Safety Checks for the Public

Bridgestone Tyre Sales (Malaysia) Sdn. Bhd.

In August 2011, Bridgestone Tyre Sales (Malaysia) Sdn Bhd collaborated with The Automobile Association of Malaysia to organize a "Make Cars Green" campaign, conducting free tyre safety inspections and 10-point vehicle checks for motorists travelling on the local expressway. In the spirit of the Muslim New Year celebration, Bridgestone Malaysia also gave away 2,000 goodie bags containing "Make Cars Green" Tips, confectionery, and other festive goodies for motorists. The free tyre inspection has been an annual social contribution event for Bridgestone Malaysia since 2006. By incorporating the "Make Cars Green Tips" into the tyre safety campaign, Bridgestone hopes to inform the public on the 10 simple guidelines for green motoring. During this campaign, Bridgestone Malaysia offers a free 46-point car safety check at all Bridgestone AutoCare & Tyre centers and a 10-point car safety check at all Bridgestone PRO Shops nationwide.

Bridgetone POTENZA Driving Lesson

Bridgestone Tyre Sales (Malaysia) Sdn. Bhd.

In October 2011, Bridgestone Malaysia organized the "Potenza Driving Lesson" for more than 30 Bridgestone users nationwide. Some participants regarded this as one of the most realistic safe driving courses ever conducted for drivers at Speed City, Serdang. Participants were first given an explanation on the proper seating position for safe driving. Next, they were split into groups to experience for themselves four different courses on driving techniques " brake avoidance, threshold braking, slalom and braking at a corner, each course taught by an experienced instructor. Once again, Bridgestone received positive responses from all of the participants.