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Environment

To help ensure a healthy environment for current 
and future generations

 

 

In harmony with nature

PROTECTING BIODIVERSITY THROUGH EARLY DIAGNOSIS

 

Latex extracted from the para rubber tree is a major source of natural rubber, which is the primary material in tires, but the damage caused by the white root rot disease is becoming severe.

By advancing the DNA-based pathogen detection technology, the Bridgestone Group developed a groundbreaking technique to detect white root rot disease easily, quickly and accurately. As this kit allows simple visual inspection of the presence/absence of the pathogen without special equipment, early detection and prevention of the spread of the disease is expected.

Learn more.

 

 


 

Reduce CO2 emissions

IMPROVING FUEL EFFICIENCY WITH NEW TIRE TECHNOLOGY

 

Regarding a tire's lifecycle, Bridgestone estimates that about 90% of CO2 emissions related to a tire are generated by its use on a vehicle. To help drivers reduce CO2 emissions, we enhance development of tires with improved rolling efficiency to reduce fuel use.

 

Rolling resistance of tires and aero-dynamic resistance work against a vehicle in motion. Reducing resistance will allow a vehicle to move with less energy, thus improving fuel efficiency.

"ologic" technology capitalises on the synergies of a large diameter coupled with a narrow tread design. The result is a tyre that delivers significant improvements in aerodynamics and rolling resistance, while still offering outstanding grip in wet weather conditions.

Learn more.

 

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